“5 Brand Revolutionizing the Skincare Game” – Best anti-aging brands roundup 2018

Vogue Arabia

“The New Science of Skincare” – Enter the Power of Prediction

FRUK Magazine

“Before long we all will be leaning towards using skincare products that are not only based on our DNA and lifestyle factors, but also tailored to precisely meet our needs” – ALLEL IS THE FUTURE OF SKINCARE

OH LA LA Bahrain

“ALLÉL fuses the science of the DNA lab with the expertise and understanding of scientists, dermatologists and surgeons” – OH LA LA Bahrain May 2018


“Vi åldras alla olika på grund av vår miljö och att vi har olika genetiska uppsättningar” – Internationell framgång för svensk DNA-matchad hudvård

Irish Tatler

”Entering this new dawn of DNA analysis” – Knowing Me, Knowing Me

Harpers Bazaar Online

The ten biggest beauty trends to watch our for in 2018 – The ten biggest beauty trends in 2018

Harpers Bazaar UK

Could the secret to perfect skin be in your genes? A writer and her twin find out – Twin trials: does DNA-based skincare really work?

Emirates Woman

“Of the products we’ve tried and tested over the years, none come as close to our individual skin needs as Swedish brand, Allél” – Skin whisperers: 10 products to add to your beauty cabinet before summer hits

Cosmopolitan UK

ALLÉL is taking part in 2018 Oscars Goody Bag – Here’s what’s in the Oscars £100,000 goody bags

Vogue Arabia

“Hey, if it’s good enough for Margot Robbie, it’s good enough for us” – DNA Skin Care Range Allél Teams Up With Biolite in Dubai

Harpers Bazaar Arabia

Skincare products that are matched to your DNA are the hottest beauty trend at the moment. – Watch the video – Do Skincare Products That Are Matched To Your DNA Really Work

The Gloss Magazine

“Glowing skin was the starting point on every spring catwalk, reflecting a new mood in beauty.” – Why Spring Beauty Is Skin Deep


“Bespoke skincare has been a buzzword for a while, but only a handful of companies are using DNA analysis to concoct customised anti-ageing potions.” – Why a DNA test could change your life

Harpers Bazaar UK

Bespoke beauty is set to be the biggest beauty trend of 2018. – Bespoke Beauty Trend 2018


“I reckon it’s the serum that’s giving my skin that post-shag glow everyone keps commenting on – honestly, my skin looks and feels incredible. It’s better than sex.“ – ELLE UK – February 2018